PRIVACY POLICY

1. General provisions

1.1. This privacy policy regulates the principles of collection, processing, and storage of personal data. Personal data is processed and stored by Luamaa OÜ, who is the controller of the personal data (hereinafter the controller).

1.2. For the purposes of this privacy policy, a data subject means the customer or another natural person whose personal data is processed by the controller.

1.3. For the purposes of this privacy policy, a customer means anyone who purchases goods or services on the controller’s website.

1.4. The controller observes the principles relating to personal data processing provided by legislation and, among other things, processes personal data in a lawful, fair, and secure manner. The controller is able to declare that personal data has been processed in accordance with the provisions of the legislation.

2. Collection, processing, and storage of personal data

2.1. The personal data collected, processed, and stored by the controller has been collected electronically, mainly via the website and e-mail.

2.2. By sharing their personal data, the data subject grants the controller the right to collect, arrange, use and administer, for the purpose defined in the privacy policy, the personal data that the data subject shares with the controller either directly or indirectly when purchasing goods or services on the website.

2.3. The data subject is liable for the accuracy, correctness, and integrity of the data submitted by them. The submission of knowingly false data is regarded as a breach of the privacy policy. The data subject is required to immediately notify the controller of any changes in the data submitted.

2.4. The controller is not liable for any damage or loss caused to the data subject or a third party as a result of the submission of false data by the data subject.

3. Processing of personal data of customers

3.1. The controller may process the following personal data of the data subject:

3.1.1. Given name and surname
3.1.2. Date of birth
3.1.3. Telephone number
3.1.4. E-mail address
3.1.5. Delivery address
3.1.6. Bank account number
3.1.7. Payment card details
3.2. In addition to the foregoing, the controller has the right to collect data about the customer that are available in public registers.

3.3. The legal basis for the processing of personal data points (a), (b), (c) and (f) of Article 6(1) of the General Data Protection Regulation:

(a) the data subject has given consent to the processing of his or her personal data for one or more specific purposes;
(b) processing is necessary for the performance of a contract to which the data subject is a party or in order to take steps at the request of the data subject prior to entering into a contract;
(c) processing is necessary for compliance with a legal obligation to which the controller is subject;
(f) processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.

3.4. Purposes of processing personal data:

3.4.1. security and safety
3.4.2. the processing of orders
3.4.3. ensuring the functioning of online store services
3.4.4. customer management
3.4.5. financial activities, accounting
3.4.6. marketing
3.5. The controller has the right to share personal data of customers with third parties such as processors, accountants, transport and courier companies, companies providing transfer services. The controller is in charge of the processing of personal data. The controller transmits the personal data necessary for making payments to the processor, Montonio Finance.

3.6. The controller processes and stores personal data of the data subject implementing the organizational and technical measures to ensure that the personal data is protected against any accidental or unlawful destruction, alteration, disclosure, and any other unlawful processing.

3.7 When you place an order through the www.luamaa.com website, we will maintain your personal Information for our records unless and until you ask us to delete this information.

4. Processing of device information of the data subject

4.1 The controller collects device Information using the following technologies:

– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier.

– “Log files” track actions occurring on the www.luamaa.com website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the www.luamaa.com website.

– ‘’Google Analytics’’ and ’’Hotjar’’ help us understand how our customers use the www.luamaa.com website to further improve the user experience.

4.2. The controller may process the following device information of the data subject:

4.2.1. information about web browser
4.2.2. IP address
4.2.3. time zone
4.2.4. some of the cookies that are installed on device
4.2.5. Additionally, as you browse the site www.luamaa.com, we collect information about the individual web pages or products that you view, what websites or search terms referred you to our website, and information about how you interact with our website.

4.3. Purposes of collecting device information of the data subject:

4.3.1 screening for potential risk and fraud
4.3.2 to improve and optimize the www.luamaa.com website (for example, by generating analytics about how our customers browse and interact with the site, and to assess the success of our marketing and advertising campaigns).

4.4 When you navigate through the www.luamaa.com website, we will maintain your device information for our records unless and until you ask us to delete this information.

5. Rights of the data subject

5.1. The data subject has the right to gain access to and examine their personal data.

5.2. The data subject has the right to obtain information on the processing of their personal data.

5.3. The data subject has the right to modify or rectify inaccurate data.

5.4. If the controller processes personal data of the data subject based on the consent granted by the latter, the data subject has the right to withdraw their consent at any time.

5.5. To exercise their rights, the data subject can contact the customer support of the online store at support@luamaa.com.

5.6. To protect their rights, the data subject can file a complaint with the Data Protection Inspectorate.

The controller has the right to amend the data protection terms and conditions in part or in full, notifying the data subjects of the amendments via www.luamaa.com website.